Noah Robischon from Fast Company and Joe Zeff from Joe Zeff Design show how Fast Company uses Adobe Edge to create an engaging HTML5 content that seamlessly integrates with Digital Publishing Suite.

2013 is the year that brands and corporations accelerate their mobile strategies. Listen to Danny Winkour, VP and General Manager for Digital Media at Adobe, and hear about critical mobile marketing trends, the momentum of Digital Publishing Suite, and how to take advantage of the rapidly changing mobile landscape.

Adobe is also using Digital Publishing Suite to engage our customers, employees and staff on tablet devices. Learn how Adobe is deploying DPS across a variety of use cases – from inspiring customers to communicating with creative professionals, as well as enabling our own sales team.

Adobe's Danny Winokur provides a perspective on how Digital Publishing Suite is helping customers deliver targeted marketing programs - bolstered by subscriber data and innovative reader on-boarding capabilities - to drive dramatic growth in magazine and newspaper app readership, as well as merchandising and advertising revenue.

Instead of an ad of the week video, the DPS team has created a mashup of many great ads built using Digital Publishing Suite. Interactive ads built in Digital Publishing Suite allow readers to play, learn, and shop, deepening brand engagement and purchase intention.

See how you can design engaging, interactive Single Edition iPad apps with interactivity directly in InDesign CC – without writing code. Learn how to install the DPS panels in InDesign CC, how to build an interactive slideshow, how to preview directly on the iPad before packaging – all in InDesign CC. Terry will also show you how to launch the DPS App Builder to learn how to package your app for submission to the Apple App Store using Digital Publishing Suite, Single Edition.

See how to add interactivity to your Single Edition iPad app in InDesign CC using the Folio Overlays panel. Learn about the different types of interactive overlays that can be created, and see how simple it is to add some to your InDesign CC layout to create an engaging iPad app.

Learn the difference between a single-issue iPad app — which you can create using Digital Publishing Suite, Single Edition — and a multi-issue app — which requires DPS Professional or Enterprise Edition.

See how you can create engaging, interactive Single Edition iPad apps with interactivity, including 360-degree image rotation, audio and video, and the ability to pan and zoom directly in InDesign CC. Learn how to package your app for submission to the Apple App Store using Digital Publishing Suite, Single Edition, which you can access directly from InDesign CC.

Gain an understanding of how to extend Adobe Digital Publishing Suite to meet your business needs. The following topics will be covered:• Direct entitlement: The ability to integrate with your own authentication and subscription systems is a powerful feature of the Adobe Digital Publishing Suite. This session will cover the Direct Entitlement APIs, which can be used to integrate your own subscription and authentication system. The APIs will be explained with help of a sample implementation, which is also available for attendees after the session. • Application customization through custom storefronts: Digital Publishing Suite viewers can be customized to create a full HTML-based store and library experience. Learn about the available APIs and how they can be used. • Custom push notifications: Understand the workings of push notification when used with Digital Publishing Suite to serve content and announcements within applications through integration with third-party providers.