Emi Hofmeister, Group Manager Product Marketing, talks about connecting the dots between social interactions and business results.

Cross-channel digital marketing: Using data to drive consumer interactions

Join us and find out how to bend pixels to your will. In this session, you'll learn how to get started with HTML5 Canvas, understand what it can and cannot do, and explore frameworks that push this integral feature of the web to the limit. Join Kevin Hoyt as he:• Opens with a gentle introduction to the use of the canvas element• Explores animation and interaction with CreateJS, including integration with Adobe Flash Professional• Pushes the visual limits into the third dimension with WebGL and Three.js

Join SapientNitro for a discussion on the planning, execution, and presentation of a real-time, omnichannel campaign created here at Adobe MAX. You'll learn about the customer engagement, social interaction, and on-the-fly production of a digital campaign based on the live "Adobe Throwdown" design tournament. The ever-changing digital landscape of the new agency, along with the traditional advertising mainstay of capturing the human story, will be brought together to demonstrate the future of marketing.

Low-resolution displays. Limited input capabilities. Frustrating voice interaction. Distracted users. A never-ending array of devices. The mobile environment in 2012? Or is it how users with disabilities have dealt with technology since the 1970s?Attend this session to discover:• Tips to avoid the mistakes of the past by exploring the work of experts in the field of disability• How to design apps and content with everyone in mind• How universal design advocates, developers, and users are solving today's mobile problems

The U.S. Digital Government Strategy expands the mission of agencies across America to provide citizens with dynamic, targeted interactions across devices and screens. Explore how Adobe's tools for publication design, web authoring, native app development, content management, collaboration, and digital analytics have helped public sector agencies meet and exceed the requirements of this federal initiative. Jerry Silverman, Adobe's public sector solutions consultant, will demonstrate:• Which publishing venue is the most appropriate, 508 compliant, and forward compatible • Deep dives into current case studies to show how government designers, developers, content experts, and knowledge workers leverage Adobe's latest tools and platforms

Learn how Adobe Edge Reflow can help defuse the often challenging conversation between designer and developer. See why developers no longer need to dread receiving that PSD file with 60-plus untitled layers and no indication of interactions, and why designers no longer need to worry about their vision being stifled by a "you can't do that in a browser" mentality. Jared Wyles, Adobe senior computer scientist, will discuss:• How to identify potentially inefficient feedback loops across your organization• The importance of a tight feedback loop between designers and developers• How Edge Reflow can help bridge the design/develop workflow

Learn the fundamentals of adding beautiful, engaging animation and interaction to your web projects with Adobe Edge Animate, using web standards like HTML, CSS, and JavaScript. Join product manager Sarah Hunt as she demonstrates how to:- Create new compositions - Add motion to existing HTML- Integrate Adobe Edge Animate projects into your web projects

Join AJ Fitzpatrick, Associate Creative Director with Sony’s Global Experience Design Team, to learn how his team of designers, developers, and interaction specialists deliver innovative experiences that continually reshape Sony's online presence. As well, you will have the opportunity to view a demonstration of the new direction Sony VAIO is headed to satisfy the needs of today's creative professional.

Join AJ Fitzpatrick, Associate Creative Director with Sony’s Global Experience Design Team, to learn how his team of designers, developers, and interaction specialists deliver innovative experiences that continually reshape Sony's online presence. As well, you will have the opportunity to view a demonstration of the new direction Sony VAIO is headed to satisfy the needs of today's creative professional.