So many of us are on social networks, following our favorite brands and companies. We know what we get out of it (offers, coupons and news), but what do the companies get out of it? Adobe Social can help prove the value of social media.

Going beyong engagement metrics with Adobe Social to determine business value from your social media strategies.

Adobe Social combines the social marketing stack into a single workflow. Watch Jeff Jordan, product manager, demo various aspects such as app builder and moderation.

Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue.

Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.

Working on social media campaigns across a global company can be complicated. Adobe Social helps social media marketers create a worldwide structure with a local focus.

How to use Adobe Social App Builder functionality to create Facebook apps that call your community into action. Watch Jeff Jordan show how easy it is to create a sweepstakes app from the built-in templates.