What kind of robot gets fired? One that tries to do the job of Adobe Analytics - part of the Adobe Marketing Cloud. Get from data to consumer insights faster than ever.

We're taking a completely fresh look at how marketers can share and understand data about their businesses and campaigns, and better collaborate with creative professionals. We have been pursuing this under the name "Project Tartan", and it will be a whole new user experience for Adobe Marketing Cloud. We've designed it mobile-first, hosted in the cloud, and with social throughout -- this is a great example of the new generation of software coming from teams at Adobe.

Companies talk about Big Data a lot right now. So what is it? Can we manage it? Join the debate on Facebook (bit.ly/MetricsNotMyths) and on Twitter #MetricsNotMyths. Follow @AdobeMktgCloud

Animated infographic with results from Adobe’s U.S. research study, The State of Online Advertising,” highlighting how marketers are missing a powerful opportunity to engage with consumers and build their brands online.

Watch 5 marketing experts debate if marketing is B.S. They discuss Twitter and Facebook, what influence really is, and why brands need to rely on a complete marketing mix. The panel is moderated by Todd Wasserman (Mashable business editor) and includes B.J. Mendelson (author), Thor Muller (co-founder of Get Satisfaction), Christian Waitzinger (executive creative director, SapientNitro) and Jeff Feldman (director of strategy, Adobe).

Adobe Showcase is an iPad app to help sales teams find success stories, white papers and webinars to share with their customers. Adobe Showcase is currently available internally only at Adobe. This video explains the efforts of design and development that went into the creation of the application. At the same time, it highlights some of the Adobe technology used in Showcase, including Adobe Analytics, Adobe Recomendations, Adobe Experience Manager, and Scene7.

Siva Ganeshanandan interviews APAC customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.

Mark Phibbs from Adobe and Liz Miller from the CMO Council reveals the Dashboard and results of the APAC Digital Marketing Performance Dashboard 2012.

Mark Phibbs from Adobe and Liz Miller from the CMO Council discuss the methodology behind the APAC Digital Marketing Performance Dashboard 2012 and how Asia Pacific is a unique region.

Mark Phibbs from Adobe and Liz Miller from the CMO Council reveals the Dashboard and results of the APAC Digital Marketing Performance Dashboard 2012.

Adobe Showcase is an iPad app to help sales teams find success stories, white papers and webinars to share with their customers. Adobe Showcase is currently available internally only at Adobe. This video explains the efforts of design and development that went into the creation of the application. At the same time, it highlights some of the Adobe technology used in Showcase, including Adobe Analytics, Adobe Recomendations, Adobe Experience Manager, and Scene7.

Tony Katsabaris interviews ANZ customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.

Siva Ganeshanandan interviews APAC customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.

Watch 5 marketing experts debate if marketing is B.S. They discuss Twitter and Facebook, what influence really is, and why brands need to rely on a complete marketing mix. The panel is moderated by Todd Wasserman (Mashable business editor) and includes B.J. Mendelson (author), Thor Muller (co-founder of Get Satisfaction), Christian Waitzinger (executive creative director, SapientNitro) and Jeff Feldman (director of strategy, Adobe).

We're taking a completely fresh look at how marketers can share and understand data about their businesses and campaigns, and better collaborate with creative professionals. We have been pursuing this under the name "Project Tartan", and it will be a whole new user experience for Adobe Marketing Cloud. We've designed it mobile-first, hosted in the cloud, and with social throughout -- this is a great example of the new generation of software coming from teams at Adobe.

You have the data but are you getting real results?

Mark Phibbs from Adobe and Liz Miller from the CMO Council discuss the methodology behind the APAC Digital Marketing Performance Dashboard 2012 and how Asia Pacific is a unique region.

Mark Phibbs from Adobe and Liz Miller from the CMO Council reveals the Dashboard and results of the APAC Digital Marketing Performance Dashboard 2012.

Adobe Showcase is an iPad app to help sales teams find success stories, white papers and webinars to share with their customers. Adobe Showcase is currently available internally only at Adobe. This video explains the efforts of design and development that went into the creation of the application. At the same time, it highlights some of the Adobe technology used in Showcase, including Adobe Analytics, Adobe Recomendations, Adobe Experience Manager, and Scene7.

Tony Katsabaris interviews ANZ customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.

Siva Ganeshanandan interviews APAC customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.

Watch 5 marketing experts debate if marketing is B.S. They discuss Twitter and Facebook, what influence really is, and why brands need to rely on a complete marketing mix. The panel is moderated by Todd Wasserman (Mashable business editor) and includes B.J. Mendelson (author), Thor Muller (co-founder of Get Satisfaction), Christian Waitzinger (executive creative director, SapientNitro) and Jeff Feldman (director of strategy, Adobe).

We're taking a completely fresh look at how marketers can share and understand data about their businesses and campaigns, and better collaborate with creative professionals. We have been pursuing this under the name "Project Tartan", and it will be a whole new user experience for Adobe Marketing Cloud. We've designed it mobile-first, hosted in the cloud, and with social throughout -- this is a great example of the new generation of software coming from teams at Adobe.

You have the data but are you getting real results?